Inside the ET30: Trends shaping the future of enterprise tech
2025 Trends
The 2025 ET30 reveals a clear shift from infrastructure to intelligence, with AI-native applications and agentic systems leading the next wave of enterprise innovation. Emerging trends also include a rebound in early-stage deal activity, broader adoption of product-led growth, and a continued concentration of founder talent in key tech hubs.
AI-native applications dominate
AI-native companies now make up 50% of the ET30, up from 0% in 2019, reflecting a foundational shift in enterprise tech towards AI at the core.
Applications return, powered by AI
After declining for two years, horizontal/vertical applications surged to 35% of ET30 companies in 2025, with over half now AI-native.
SF Bay area dominates as hub for ET30 founders
In 2025, over 50% of ET30 founders (88 out of 167) are based in the San Francisco Bay Area, cementing the region's continued dominance as the epicenter of enterprise tech innovation New York City emerges as a strong secondary hub with 16 founders.
Top early-stage companies focus on agentic AI
The 2025 Early Stage cohort is defined by a clear pattern: AI agents are in. From automation to autonomous workflows, startups like Browserbase, CrewAI, and LlamaIndex are building intelligent systems that act on behalf of users, signaling the dawn of the agentic workforce.
of the top early-stage companies focus on agentic AI
VC funding floods into early- and mid-stage
Median deal sizes are up across every stage, with early and mid-stage valuations reaching new peaks, a sign that capital is flowing to the builders of the next platform shift.
median early-stage deal size
Founder networks: Concentrated and predictable
Big Tech continues to serve as a pipeline for enterprise innovation. This year’s founder pool draws heavily from Google, Microsoft, and Meta, with many also sharing academic pedigrees from Harvard, MIT, and Stanford, underscoring the tight networks shaping the startup landscape.
ET30 founders previously worked at Google
Participants
ET30 is conducted in partnership with a prestigious group of venture capitalists and corporate development teams. Investment partners are invited to ET30 based on their track record, expertise, and reputation for discernment in enterprise technology.
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